![]() ![]() ![]() The Washington Post notes: “For several years, the bank’s annual report has watched the aging of the baby boomer generation - wine’s main customer base - with dread. ![]() “This is the cohort that needs to be excited about wine in order for the industry to see anything close to the growth rates experienced in the 20-year period from 1994 through 2014,” the report states. Silicon Valley Bank’s annual report on the state of the US wine industry was released earlier this month and noted that the millennial cohort is the “largest growth opportunity” for winemakers, but has only just started to show interest in the category. Can hip hop help solve wine’s Millennial problem? We are truly excited to bring 19 Crimes Snoop Cali Red to Australia.”ġ9 Crimes was the first winery that used augmented reality to bring their labels to life and is the number one brand contributing to growth in the Australian wine category.ġ9 Crimes was also recently announced as No.4 in Drinks International’s ‘The World’s Most Admired Wineīrands 2020’ and, for the 5th consecutive year. “Australians love him, and they have been asking for this wine since it launched in the US back in July. “Snoop Dogg is a culture creator, innovator and a leader in pop culture,” he noted. “19 Crimes is one of the most successful brands in the market, so I’m more than eager to bring this collaboration to the world.”Īngus Lilley, Treasury Wine Estates Chief Marketing Officer says 19 Crimes, like Snoop Dogg, is defiant by nature, bold in character and always uncompromising. “I’m such a fan of this wine and I’m excited to bring ‘Snoop Cali Red’ to my Australian peeps next year and share the experience with my fans,” said Snoop Dogg. Treasury Wine Estates, the maker of 19 Crimes, said the collaboration will “cast a modern lens” on the brand, which is inspired by rule-breakers and real stories of redemption. Snoop Dogg joined forces with 19 Crimes to create the first Californian wine in its portfolio, a unique red blend with ripe, punchy fruit from the Petite Syrah, complemented by bright, slightly-candied, red fruit from the Zinfandel. Even if it wasn’t for one of the 19 crimes it gives her convict cred.Did you know Snoop Dogg had put his name to a red wine? Well, it’s coming to Australia, hot on the heels of its hugely successful launch in the US, with 19 Crimes Snoop Cali Red due on shelf in mid 2021. It probably wasn’t too difficult for Snoop to convince Martha to join the brand family. ![]() Their chemistry was infectious and the show was a success. Unless you’re aware of the odd relationship between these major celebrities. What might seem unlikely is that this wine would be fronted by Martha Stewart. Of course, you would expect a white wine to be added to the lineup. It was so successful it was followed up with the release of a rosé. The Snoop Dogg Cali Red Blend was introduced with a major marketing campaign. Hip hop legend with a bad boy reputation and a good fit for the brand. So how then to attract younger consumers?Įnter Snoop Dogg. The appeal may be to a slightly older demographic. Many of the wines with these labels are still available. Punishment for which was being banished to the penal colony in Australia. Initially, their labels focused on infamous characters guilty of one or more of 19 specific crimes. 19 Crimes is one of the brands to take advantage of the Living Wine Labels augmented reality app developed by Treasury Estates. ![]()
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